After I read and reported about this, I realized that media cannot exist without the real-world knowledge. The media world we see is somehow premised on the real-world. For us to be guided in approaching the media effects, we must be facilitated by acquiring real-world knowledge. One way to acquire real-world knowledge is for us to socialize with one another. Socialization is important because it will help us to develop our real-world knowledge. Unless we have a good knowledge structure to guide us in our constant encounters with media messages, we will have little context to help us make good decisions about what is useful and really necessary.
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